My PT HUB Blog & Articles

Raising your prices as a personal trainer or fitness coach is one of the most nerve-wracking decisions you’ll make in your business. You’ve worked hard to build your client base; the last thing you want is to send them running to a cheaper competitor. But here’s the truth: if you’re still charging the same rates...

As a personal trainer or fitness coach, staying ahead of the calendar is crucial for maximizing client engagement and growing your business. Health and fitness awareness dates provide perfect opportunities to create targeted marketing campaigns, launch challenges, offer special promotions and connect with your community This comprehensive guide covers all the essential health and fitness...

The holidays can be slow for the personal training business. But that doesn’t mean you have to wait until January for things to pick up again. Just a few creative personal training marketing ideas can help you promote your business, connect with clients and increase your revenue this holiday season! We’ve gathered some of our...

If you’re a personal trainer, you know that the feast-or-famine cycle of personal training can be exhausting. One month you’re celebrating five new package sales, the next month you’re scrambling to fill your calendar and wondering how you’re going to pay rent. If you’re tired of constantly selling, chasing payments, and never knowing what next...

Let’s be honest: you became a personal trainer to help people transform their lives, not to become a social media manager. But in 2025, your Instagram feed is essentially your storefront and likely potential clients’ first impression of you and your brand; just posting “whenever you remember” is not going to be the best way...

You may be great at helping clients lose weight and build muscle, but if you’re constantly struggling to bring clients in through the front door, it’s going to be difficult to maintain a successful coaching business. However, Facebook Ads will help you do just that, plus reach those potential clients who aren’t already familiar with...

Standing out in the crowded personal training market can feel like trying to get noticed at a bodybuilding convention while wearing a tank top that says “I prefer cardio.” The good news? Finding your niche doesn’t require you to reinvent fitness; you just find your unique angle. Contents Why niching down is your secret weapon...

Client plateaus are like hitting a wall during a long run; they appear suddenly, feel frustrating, and can drain motivation fast. But unlike that metaphorical wall, fitness plateaus are actually a normal part of every training journey. Understanding how to navigate them effectively can make the difference between a client who quits and one who...

Starting a personal training business without a plan is like trying to deadlift 300 pounds on your first day at the gym – technically possible, but probably not going to end well. A solid business plan isn’t just a document you write once and forget about. It’s your roadmap to turning your passion for fitness...

Managing client expectations is one of the most crucial skills for personal trainers. Get it right, and you’ll have happy, motivated clients who stick around for years. Get it wrong, and you’ll deal with frustrated customers, negative reviews and a revolving door of disappointed people. The truth is, most client disappointment stems from misaligned expectations...