Properly pricing your personal training services is essential to the success of your fitness business. There are many factors to consider when deciding how much to charge as a personal trainer, but there is a simple equation you can use to pinpoint a ballpark number:  (Operating Costs x Desired Profit Margin) + Operating Costs =...

When you first started your personal training business, you probably spent hours reading articles, comprehensive guides, and any other information you could find about how to be a personal trainer. Now that you’ve built a foundation and are a working fitness professional, you might think you have all the knowledge you need — but that’s...

If you want to be a great personal trainer, it’s important that you get to know your clients. Although this will happen naturally over time as you work together, there are other tools you can use to gather information that will help you tailor your programs to each client. Your most valuable one is the...

Considering most personal trainers these days use social media to help grow their business, it’s probably safe to assume that you’ve seen a hashtag before. But knowing what a hashtag is and knowing how to use one to help your brand are two different things. It takes time and research to understand what personal trainer...

Pretty much anyone who wants to can become a personal trainer, just like how anyone can paint on a canvas and be an artist or write a book and be an author. But not everybody becomes a Picasso or a Shakespeare. Some might argue the difference is in talent, but that’s only a small part...

Getting your personal training business up and running is a hefty task. There are a lot of big responsibilities you need to take care of, such as finding a space, figuring out how to market, and so on, so it’s easy to let the small details slip through the cracks. Often, though, those seemingly small elements are just as important as your larger-scale tasks. One such...

Did you know that, statistically, about 20% of small businesses fail in their first year and 50% fail in their fifth year? If you’re researching starting your own personal training business or trying to learn more about how to become a personal trainer, that number probably sounds pretty scary. But we’re not pointing it out...

Another new year is right around the corner, and, just like always, it feels impossible that another 365 days have gone by since the last one. The past two years have been anything but typical, especially for the fitness industry. But out of the chaos, new consumer trends have emerged, and fitness professionals have continued...

When you’re trying to start a personal training business, or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully written personal trainer biography. Any working professional...

The fitness industry is ever-growing year on year; according to Statista, gyms and fitness centres in the United Kingdom have been continuously growing since 2011, with a slight drop in 2020 – 2021 as expected from COVID 19. The number of gyms and fitness centres doubled between 2011 and 2018, highlighting a boom in the...