The online coaching industry has positively exploded within the last decade, and it doesn’t look to be slowing down any time soon. By 2027, the online fitness industry is projected to be worth a whopping $59 billion and is growing by a rate of around 30% year on year. Being able to incorporate online coaching...

Whether you’re just starting out or a seasoned personal trainer, getting more clients is always a top priority for personal trainers. Regardless of whether you’re looking to scale and expand or just maintain a stable roster of regular paying clients, it’s essential that you’re getting a steady influx of fresh new faces through the door...

If you have a personal training business, you work hard for your income. But, you can, as the saying goes, “Work smarter, not harder.” You don’t have to work harder than necessary with today’s technological advances. Software for personal trainers is a must if you’re looking to successfully scale your fitness business, generate sustainable revenue...

Are you a personal trainer looking to increase your Instagram following but unsure how to make yourself stand out?  Many personal trainers on Instagram face the challenge of attracting and keeping followers engaged when swimming among the sea of fitness content.   The key is to create posts that grab attention and provide real value to the desired...

You’ve established your business. You’re attracting clients. Now, you need to know how to make more money as a personal trainer.  Running a fitness business can be difficult, especially if you’re a solo operator or small team. You face high industry competition, limited resources, and expertise, not to mention the constant challenge of keeping clients...

When you’re trying to start a personal training business, or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully written personal trainer biography. Any working professional...

Imagine being the go-to personal trainer in your area of specialty. Clients actively seek you out for your advice, you’re in demand to appear as a guest speaker on podcasts and interviews, and you might even be considered a thought leader on cutting-edge industry topics. Sounds nice, doesn’t it?  The challenge is real, though. How...

When you run a personal training business, you take on many roles beyond fitness coach. You also must be your own marketer, accountant, business manager, and—often the least favorite role—salesperson. As unpleasant as it might be, if you don’t know how to sell personal training services and packages, your business will never survive in the...

Did you know that, statistically, about 20% of small businesses fail in their first year and 50% fail in their fifth year? If you’re researching starting your own personal training business or trying to learn more about how to become a personal trainer, that number probably sounds pretty scary. But we’re not pointing it out...

Creating new workouts for your personal training clients can be a tedious and time-consuming part of owning your own personal training business. But the more tools you have in your kit to help you streamline that process, the more time you can spend doing what you really love about your job—working with clients hands-on. That’s...