Did you know that, statistically, about 20% of small businesses fail in their first year and 50% fail in their fifth year? If you’re a personal trainer who is just starting your own business or trying to get a young one off the ground, that number probably sounds pretty scary. But we’re not pointing it...

Another new year is right around the corner, and, just like always, it feels impossible that another 365 days have gone by since the last one. The past two years have been anything but typical, especially for the fitness industry. But out of the chaos, new consumer trends have emerged, and fitness professionals have continued...

When you’re trying to start a personal training business, or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully written personal trainer biography. Any working professional...

The fitness industry is ever-growing year on year; according to Statista, gyms and fitness centres in the United Kingdom have been continuously growing since 2011, with a slight drop in 2020 – 2021 as expected from COVID 19. The number of gyms and fitness centres doubled between 2011 and 2018, highlighting a boom in the...

Fitness challenges have long been a handy tool for personal trainers and coaches to use to boost client motivation, attract new clients, and increase retention. A little competition or group event is a great way to light a fire under your clients’ feet and get them working harder and moving faster toward their goals. Since...

So, you want to know how to become a personal trainer. Well, the good news is that you’ve come to the right place to get started — welcome to The Ultimate Guide to Becoming a Personal Trainer! If you’ve taken the time to sit down and read (or skim — don’t worry, we get it)...

In the wake of the coronavirus pandemic and the death, devastation, and isolation it has brought, mental health has come to the forefront of public conversation. Even before the pandemic, mental health was becoming a larger part of global conversation. One of the driving forces behind the increase of attention on this topic has been...

Personal trainers and fitness entrepreneurs are the definition of motivation. They’re always working to be better, look better, and feel better — and this is what attracts clients to personal training businesses like yours.   But running a personal training business isn’t always a walk in the park. Whether you’re looking for a few quotes to...

With more than 2.8 billion monthly active users, Facebook is the largest social network in the world — and your personal training clients are undoubtedly among those billions. You probably already have a Facebook Page for your PT business, but have you joined a relevant Facebook Group or created one for current or potential PT...

Personal training clients come to you looking for guidance, education, and support for achieving their health and fitness goals. But they need more than a cheerleader; they need someone who will help them with their workout accountability, which Merriam-Webster defines as “an obligation or willingness to accept responsibility or to account for one’s actions.” As...