In the wake of the coronavirus pandemic and the death, devastation, and isolation it has brought, mental health has come to the forefront of public conversation. Even before the pandemic, mental health was becoming a larger part of global conversation. One of the driving forces behind the increase of attention on this topic has been...

Personal trainers and fitness entrepreneurs are the definition of motivation. They’re always working to be better, look better, and feel better — and this is what attracts clients to personal training businesses like yours.   But running a personal training business isn’t always a walk in the park. Whether you’re looking for a few quotes to...

With more than 2.8 billion monthly active users, Facebook is the largest social network in the world — and your personal training clients are undoubtedly among those billions. You probably already have a Facebook Page for your PT business, but have you joined a relevant Facebook Group or created one for current or potential PT...

Personal training clients come to you looking for guidance, education, and support for achieving their health and fitness goals. But they need more than a cheerleader; they need someone who will help them with their workout accountability, which Merriam-Webster defines as “an obligation or willingness to accept responsibility or to account for one’s actions.” As...

You’re ready to grow your personal training business, and you may have your eyes set on millennial clients. According to research from IHRSA, 45% of millennials (which IHRSA defines as those born between 1980 and 1999) want to be more physically active. Millennials are also entering their peak earning years.   It seems like the perfect environment for...

Online fitness and personal training have seen a massive uptake in the past year, with 74% of trainers in the UK moving their business to an online platform via live-streamed sessions. Making knowing the ins and outs of coaching fitness online very important. Plus, this trend isn’t slowing down any time soon, with 1 in 4 coaches saying...

Be honest, how often do you ask for feedback from your clients? It can be a daunting task. However, asking clients for feedback on a recent transformation they completed or just a general testimonial on working with you can have huge benefits on attracting new clients. Not to mention growth opportunities for you as a...

As personal trainers, we all want to focus on what’s important, client retention and getting them results. But how do we do that? Retention is vital to your personal training business when the volume of potential clients is small. If you’re an online coach new to the game, you may not benefit from the large...

Social media for personal trainers can be challenging. There are countless tactics to pick from, and finding the effective ones can be incredibly challenging. But one tactic has stood the test of time: The power of a good story. Everyone loves stories because this is how we make sense of the world and relate to...

Are you struggling to find clients in these uncertain times? Even if you’ve spent years developing your skills, knowledge base, marketing expertise, and every other aspect of running a successful personal training business, it might seem like you can’t get the attention of anyone today. But what is the problem? Many fitness professionals have thrived...