Most personal trainers love the part of their job where they get to help clients transform and crush goals. The part many trainers don’t love? Jumping through all the business hoops—like getting personal training insurance.  As boring as it might be, personal training insurance is a must-have for trainers running their own business, no matter...

Deciding on a personal training business name is a big step toward branching out on your own. Not only is your name your identity in the fitness industry, but choosing one makes your business feel real as it comes together.  The possibilities for your PT business name are seemingly endless, so where should you begin?...

When you imagined becoming a personal trainer, chances are you didn’t picture yourself working with someone like your grandma. But offering personal training for seniors can be a great way to grow your fitness business with an audience that is eager to learn, motivated to work, and ready to spend the money.  In this article,...

When you run a personal training business, you take on many roles beyond fitness coach. You also must be your own marketer, accountant, business manager, and—often the least favorite role—salesperson. As unpleasant as it might be, if you don’t know how to sell personal training services and packages, your business will never survive.  A loyal...

Fitness is one of those industries that is constantly being influenced by new technology, trends, and other external factors (like say, a global pandemic). For personal trainers, it’s important to keep up with the different ways the industry changes in response to these influences. Reading up on the latest personal trainer statistics will help you...

Creating new workouts for your clients can be a tedious and time-consuming part of owning your own personal training business. But the more tools you have in your kit to help you streamline that process, the more time you can spend doing what you really love about your job—working with clients hands-on. That’s why every...

Properly pricing your personal training services is essential to the success of your fitness business. There are many factors to consider when deciding how much to charge as a personal trainer, but there is a simple equation you can use to pinpoint a ballpark number:  (Operating Costs x Desired Profit Margin) + Operating Costs =...

When you first started your personal training business, you probably spent hours reading articles, comprehensive guides, and any other information you could find about how to be a personal trainer. Now that you’ve built a foundation and are a working fitness professional, you might think you have all the knowledge you need — but that’s...

If you want to be a great personal trainer, it’s important that you get to know your clients. Although this will happen naturally over time as you work together, there are other tools you can use to gather information that will help you tailor your programs to each client. Your most valuable one is the...

Considering most personal trainers these days use social media to help grow their business, it’s probably safe to assume that you’ve seen a hashtag before. But knowing what a hashtag is and knowing how to use one to help your brand are two different things. It takes time and research to understand what personal trainer...