Personal trainer marketing on her phone in a gym

Personal Training Marketing: How to Drive More Clients

Did you know that, statistically, about 20% of small businesses fail in their first year and 50% fail in their fifth year? If you’re a personal trainer who is just starting your own business or trying to get a young one off the ground, that number probably sounds pretty scary. But we’re not pointing it...

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Personal trainer on their phone

How to Write the Best Personal Training Bio

When you’re trying to start a personal training business, or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully written personal trainer biography. Any working professional...

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trainer doing a plank exercise and looking into a computer

6 Virtual Fitness Challenges to Motivate Your Clients

Fitness challenges have long been a handy tool for personal trainers and coaches to use to boost client motivation, attract new clients, and increase retention. A little competition or group event is a great way to light a fire under your clients’ feet and get them working harder and moving faster toward their goals. Since...

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Become a Personal Trainer Blog Post Featured Photo of Personal Trainer Working

How to Become a Personal Trainer | The Ultimate Guide

So, you want to know how to become a personal trainer. Well, the good news is that you’ve come to the right place to get started — welcome to The Ultimate Guide to Becoming a Personal Trainer! If you’ve taken the time to sit down and read (or skim — don’t worry, we get it)...

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Woman working out in gym with a dumbbell with the words "How Personal Trainers Can Help Gen Z Clients With Mental Health" in white letters

How Personal Trainers Can Help Gen Z Clients with Mental Health

In the wake of the coronavirus pandemic and the death, devastation, and isolation it has brought, mental health has come to the forefront of public conversation. Even before the pandemic, mental health was becoming a larger part of global conversation. One of the driving forces behind the increase of attention on this topic has been...

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Fit Man on Phone

How to Get More Personal Training Clients on Facebook

With more than 2.8 billion monthly active users, Facebook is the largest social network in the world — and your personal training clients are undoubtedly among those billions. You probably already have a Facebook Page for your PT business, but have you joined a relevant Facebook Group or created one for current or potential PT...

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Personal Trainer watching two clients work out and keeping them accountable

How to Help Personal Training Clients with Accountability

Personal training clients come to you looking for guidance, education, and support for achieving their health and fitness goals. But they need more than a cheerleader; they need someone who will help them with their workout accountability, which Merriam-Webster defines as “an obligation or willingness to accept responsibility or to account for one’s actions.” As...

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4 fit women in line holding kettlebell weight and squatting

3 Ways to Get More Millennial Clients for Your Personal Training Business

You’re ready to grow your personal training business, and you may have your eyes set on millennial clients. According to research from IHRSA, 45% of millennials (which IHRSA defines as those born between 1980 and 1999) want to be more physically active. Millennials are also entering their peak earning years.   It seems like the perfect environment for...

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a man and woman running outside

How Client Feedback Can Improve Your Fitness Business

Be honest, how often do you ask for feedback from your clients? It can be a daunting task. However, asking clients for feedback on a recent transformation they completed or just a general testimonial on working with you can have huge benefits on attracting new clients. Not to mention growth opportunities for you as a...

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How To Increase Your Personal Trainer Client Retention Rate

As personal trainers, we all want to focus on what’s important, client retention and getting them results. But how do we do that? Retention is vital to your personal training business when the volume of potential clients is small. If you’re an online coach new to the game, you may not benefit from the large...

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