Potential clients will almost always head to the internet first when they’re looking for a new personal trainer. So, if you don’t have a strong online presence, you could be missing out on new business!   Creating a personal trainer website is essential to promoting your business and connecting with potential clients. But it can be...

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The holidays can be slow for the personal training business. But that doesn’t mean you have to wait until January for things to pick up again. Just a few creative personal training promotions ideas can help you connect with clients and get more business this holiday season!  We’ve gathered some of our favorite holiday promotion...

Most personal trainers love the part of their job where they get to help clients transform and crush goals. The part many trainers don’t love? Jumping through all the business hoops—like getting personal training insurance.  As boring as it might be, personal training insurance is a must-have for trainers running their own business, no matter...

Creating new workouts for your clients can be a tedious and time-consuming part of owning your own personal training business. But the more tools you have in your kit to help you streamline that process, the more time you can spend doing what you really love about your job—working with clients hands-on. That’s why every...

Properly pricing your personal training services is essential to the success of your fitness business. There are many factors to consider when deciding how much to charge as a personal trainer, but there is a simple equation you can use to pinpoint a ballpark number:  (Operating Costs x Desired Profit Margin) + Operating Costs =...

When you first started your personal training business, you probably spent hours reading articles, comprehensive guides, and any other information you could find about how to be a personal trainer. Now that you’ve built a foundation and are a working fitness professional, you might think you have all the knowledge you need — but that’s...

If you want to be a great personal trainer, it’s important that you get to know your clients. Although this will happen naturally over time as you work together, there are other tools you can use to gather information that will help you tailor your programs to each client. Your most valuable one is the...