Lane Bunch is a certified personal trainer who specializes in hypertrophy, weight loss, strength training, running, and nutrition. Lane’s mission is to create a service-first approach to fitness, crafting a unique journey for each client founded on the premise of “1% better every day”, while bringing joy, balance and love into the forefront of the client experience.
Lane founded Body By Bunch in 2021, a personal training business that combines in-person and online coaching, powered by his own at-home gym setup.Today, Lane serves 80-100 clients and generates over $100,000 per year, but it wasn’t always that way.
Coach: Lane Bunch
Business: Body By Bunch
About:
https://bodybybunch.com/
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Lane’s journey: from pen-and-paper chaos to business growth
Lane’s fitness journey started at Gold’s Gym, moved through successful stints at Camp Gladiator and Facts Over Fads, and culminated in him founding his own independent coaching brand in 2021. Along the way, he realized that the traditional systems for managing his coaching business just weren’t cutting it.
“I would do everything via email, text, spreadsheet & notes. Everything was everywhere and in a million different places.”
One of the biggest hurdles for Lane starting out – as is common for most independent coaches – was building the trust and credibility to attract and convert his potential clients.
“Getting people to trust you to sign up with you. Being able to make money with people in a business that doesn’t have rapport, yet, or even referrals of any sort.”
Lane stayed focused, putting his clients’ goals first and developing a professional coaching system using My PT Hub that would deliver an elite-level coaching experience, tailored to each individual client. That mindset became the heart of his business and the driving force behind his success.
“It wasn’t focused on money. It wasn’t focused on retention. It wasn’t focused on percentages. It wasn’t focused on numbers. It’s just truly now focused on being the best trainer that I can for the client, and if you can do that, your business will always thrive.”
Discovering My PT Hub: a game-changer for growth
Lane discovered My PT Hub while working at Facts Over Fads and immediately saw the potential of the platform:
“I wanted a one-stop shop. A place where clients could access workouts, cardio, meal plans, communicate with me – all in one app.”
As a coach with a strong background in nutrition coaching, Lane was first drawn to My PT Hub’s meal plan and program creation features. But as he grew his coaching practice, it was the platform’s flexibility, creativity and ability to save him valuable time that stood out the most.
“I can create everything from scratch. That freedom allows me to tailor programs specifically to each client’s needs – and they love it.”
Favorite features: saving time & scaling up
As a coach managing 80-100 clients, Lane knew that efficiency and personalization were the keys to sustainable growth. With My PT Hub, he was finally able to replace scattered tools and manual processes with a streamlined platform built for growth.
1. Automated check-ins
Regular client check-ins are crucial for client accountability, progress tracking, and support, but managing them manually takes a serious toll on your time and mental bandwidth. Lane used to rely on Google Docs, calendar reminders, and manual messages to check in with clients. It was exhausting.
My PT Hub’s Automated Check-Ins feature changed that overnight.
“My favorite feature so far has definitely been the check-ins. It has made my life 1000 times easier. This has saved me hours every week and so much mental energy. I don’t have to remember who to check in with or when. It’s all automated, structured, and totally personalized.”
Today, Lane’s check-ins are custom-built, sent on an automated schedule and easy to review. Lane can focus on what really matters – supporting his clients – without getting bogged down in admin work. The structure of his check-ins also makes it easier for clients to give meaningful feedback, and for Lane to respond with clear guidance.
2. Custom programming
No two clients are the same. That’s exactly why personalized workouts and meal plans outperform their cookie-cutter counterparts. Lane needed a tool that allowed him to build tailored programs, while also speeding up the process of creating and delivering them.
My PT Hub lets Lane mix, match, and build programs from scratch, giving him full creative control over every client’s journey.
“Being able to create something from scratch made my life very easy, but also very enjoyable. I could have the creativity to give my clients what they needed for success.”
Whether it’s a strength-building routine, a marathon prep plan, or a detailed meal guide, Lane can design it quickly and efficiently. Plus he can reuse, modify, or scale it across his client base when needed, providing freedom and structure, all in one.
3. Client profiles & progress tracking
Progress isn’t always obvious day-to-day, but being able to show a client how far they’ve come can be life-changing. Lane needed a better way to visually track and communicate progress, without digging through old progress photos, messages, or spreadsheets across multiple different apps.
With My PT Hub’s comprehensive client profiles, he now gets a clear view of each client’s journey, including weight changes, progress photos, workout logs, and timelines – all in a single dashboard.
“I love the profile the clients get, especially when I can see their weight goals, their transformation, goals, and their activity with a timeline”
This feature also helps Lane make data-driven adjustments, keep clients engaged, and maintain long-term motivation through visible results. For Lane, it wasn’t just about tracking, it was about empowering transformation.
Personalized support: a team invested in your success
As a coach and business owner, you’re not just looking for a tool, you’re looking for a partner. Someone who understands the ups and downs of building a business and genuinely cares about your success. For Lane, that’s exactly what he found in My PT Hub’s Support team.
“This has been a dream come true. When I first started really gaining traction with my business, one of my next big steps was content creation. I wanted to be a sponsored athlete, and this is the first company that took the initiative to allow me to represent them. That means everything to me.”
Whether it’s help setting up features, personalized advice, or just having a real person in your corner, the support from Ryan Hallett (Business Development Manager, My PT Hub) and the My PT Hub team became a driving force behind Lane’s confidence and growth.
“Ryan has been an incredible communicator and just a genuinely good person. I trust him. I want to work with him, the team, and this incredible company.”
Leveling up: adding additional coaches & expanding his vision
With his systems streamlined, Lane has begun scaling his business by bringing on additional coaches, each with their own niche.
“Having different trainers with different strengths lets us serve more people. From powerlifting to Hyrox, we’ve got someone for every client.”
His vision for the next 5-10 years is clear:
- Grow a team of diverse, expert trainers (including multilingual coaches)
- Sponsor athletes under the Body by Bunch brand
- Continue personal performance in marathons, bodybuilding, Hyrox, and more
- Build a business that can run itself, so he can focus on leadership and training
Lane’s advice for other coaches
Being a coach is more than just programming workouts and counting reps, it’s about leadership, integrity, and constant growth. Lane’s journey has taught him that building a thriving business isn’t just about strategy, it’s about who you are when no one’s watching.
“Take care of yourself first. Be the example. Your clients look up to you.”
If you’re not walking the walk, why should anyone listen when you talk? Lane emphasizes that your personal habits are your brand. Show up with discipline. Show up with passion. When you live the lifestyle, people naturally trust you to lead them through theirs.
“Love what you do. If you’re in this for money, it won’t last. If you care deeply about helping people – you’ll go far.”
Fitness coaching is a roller coaster. Some days are full of wins, others feel like you’re pushing uphill. But if your foundation is built on a real desire to change lives, you’ll have the fuel to keep going.
“Never stop learning. Stay curious. Surround yourself with coaches who know more than you.”
The best coaches are lifelong students. Lane believes the moment you think you know it all is the moment you stop growing. Keep studying, keep asking questions, and surround yourself with mentors and teammates who stretch your thinking. That’s how you evolve, both as a coach and a business owner.
What excites Lane about the future of the fitness industry
Lane isn’t just building a fitness business, he’s building a movement; what’s happening in the world around him only fuels that mission.
“Fitness is becoming part of everyday life. More people are lifting, running, competing – it’s beautiful to watch.”
There’s a cultural shift happening. Health and performance are no longer niche – they’re becoming mainstream. From hybrid athletes to first-time lifters, more people are waking up to the power of movement. And Lane is right there in the middle of it, helping people take their first (and next) steps.
“I get to be a small part of helping people become who they’ve always dreamed of being. That’s everything.”
Whether it’s a client completing their first 5K, hitting a new PB, or finally feeling confident in their skin, Lane doesn’t take the privilege of coaching lightly. He sees every transformation as a shared victory. Being part of that journey makes it all worth it.
Looking ahead, Lane’s fired up to keep expanding – adding diverse coaches to his team, supporting more clients across different goals, and ultimately becoming a force for positivity in the fitness space. For Lane, the future isn’t just about growth, it’s about impact.
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