Kyle Valery co-founded Stretch Affect in 2020 with a mission: to help people implement healthy habits that lead to lasting change. What sets Kyle apart in the crowded fitness industry isn’t just his interdisciplinary training or extensive experience, it’s his holistic approach to Movement Health that encompasses nutrition, active release, manual therapy, psychology, and fitness.
Stretch Affect’s programs are designed with a simple philosophy: they only work if the client does the work. But for each client willing to commit, Kyle opens up physical and mental channels that enable them to move better and live well.
Through this relentless quest for knowledge, Kyle leverages science and technology to optimize his clients’ success—a philosophy that extends to every aspect of his business operations.
Coach: Kyle Valery
Business: Stretch Affect
About:
https://www.stretchaffect.com
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Stretch Affect: more than just a gym
Stretch Affect isn’t your typical fitness studio. It’s a comprehensive movement health hub where clients don’t just work out, they transform how they move through life. The business combines strength and conditioning with manual therapy, nutrition coaching, and psychological support to create lasting behavioral change.
What makes Stretch Affect unique is its emphasis on education and empowerment. Clients aren’t just given exercises; they’re taught why certain movements matter, how nutrition impacts their performance, and what habits will serve them long after they leave the studio.
From pandemic pivot to meteoric success
The Stretch Affect story began in July 2020, during the height of the pandemic—a time when most fitness businesses were struggling to survive. Kyle saw an opportunity where others saw obstacles. Starting with just two trainers in a hands-on approach, he opened a small 2,000-square-foot brick-and-mortar space with three treatment tables.
His initial vision: more doctors, fewer traditional trainers. This medical-meets-fitness approach resonated with clients seeking comprehensive care rather than simply assigning workouts.
Within just five years, Stretch Affect has expanded from that first intimate 2,000-square-foot studio to a 10,000-square-foot facility with private rooms with thousands of clients. Their third space added luxury amenities like saunas, reflecting their clientele’s elevated expectations and their own commitment to providing premium experiences.
Discovering My PT Hub: the technology solution that changed everything
As Stretch Affect grew, Kyle faced a challenge familiar to many successful fitness entrepreneurs: how to maintain the personal, high-touch experience that built his reputation while scaling operations.
Kyle discovered My PT Hub while searching for a platform that could support his holistic approach to movement health and immediately saw the potential:
“I needed something that could handle our comprehensive approach – from habits and nutrition to manual therapy and strength training – all in one place that my entire team could use.”
As a coach with extensive experience across multiple disciplines, Kyle was drawn to My PT Hub’s flexibility and comprehensive feature set. But as he grew his practice, it was the platform’s ability to maintain personalized care while scaling operations that stood out the most.
Favorite features: maintaining excellence while scaling
As a business owner managing thousands of clients with diverse specialists, Kyle knew that consistency and personalization were the keys to sustainable growth. With My PT Hub, he was able to create efficient systems that supported his clients holistic health goals.
1. Habit tracking:
Kyle’s approach to lasting change centers on building sustainable habits, making My PT Hub’s habits feature essential to his methodology.
“The habits feature aligns perfectly with our philosophy. We’re not just changing how people move in our studio – we’re changing how they live their entire lives.”
The habits tracking allows Kyle’s team to systematically reinforce the daily practices that make the biggest difference in clients’ lives, extending their influence beyond the hour spent in the studio. Whether it’s hydration, sleep, or movement patterns, the platform helps create accountability for the small changes that lead to big transformations.
2. Chat features:
With multiple locations and various specialists, maintaining consistent communication became crucial for Stretch Affect’s success.
“The chat function has been incredible for our team-based approach. Clients can reach out with questions between sessions, and any team member can see the full conversation history.”
The chat functionality creates a continuous support system that enhances results and retention while ensuring nothing falls through the cracks as clients move between different specialists within the Stretch Affect system.
3. Nutrition integration:
Kyle’s holistic approach requires seamless integration between movement, manual therapy, and nutrition coaching.
“The nutrition features work beautifully with our comprehensive approach. We can integrate meal planning and nutritional education right into each client’s overall wellness journey.”
This integration allows Kyle’s team to address all aspects of health and performance within one platform, supporting their philosophy that lasting change requires attention to multiple factors.
4. Files area:
Education is fundamental to Kyle’s approach, making My PT Hub’s Files area invaluable for client empowerment.
“The Files section has become our knowledge repository. We can share articles, videos, and educational content that supports our clients’ understanding and empowers them to make better decisions independently.”
This feature supports Stretch Affect’s emphasis on education, helping clients understand not just what to do, but why certain practices matter for their long-term success.
Building a championship team: the basketball philosophy
Kyle approaches business growth with the strategic mindset of a championship basketball coach.
“I see it like a basketball team in terms of how the business is formed and grown. There are specialists, but with the idea that everyone can do a little bit of everything.”
This philosophy creates a robust, flexible team where manual therapists understand nutrition principles, strength coaches can discuss recovery strategies, and everyone shares the same commitment to client education and empowerment.
My PT Hub supports this team-based approach by providing a centralized platform where all team members can access client information, track progress across multiple disciplines, and maintain consistent communication standards.
“It takes a full year to train someone up to teach to our high standard. My PT Hub helps ensure that quality is maintained as we scale.”
Scaling with intention: where Stretch Affect is headed
Kyle’s growth strategy focuses heavily on partnerships and referrals, particularly with high-end country clubs and medical professionals.
“Partnerships and referrals are a big deal for us. A lot of our leads come from high-end country clubs and medical partnerships where clients already understand and value our comprehensive approach.”
Kyle has learned that it takes a full year to train someone up to teach to the high standard that Stretch Affect demands—a significant investment that underscores his commitment to quality over rapid expansion.
“Client control is essential, and making sure that it scales properly. We’re not just growing for growth’s sake – we’re growing to serve more people at the level they deserve.”
Advice for aspiring fitness professionals
For trainers looking to build their own successful practices, Kyle’s advice is both challenging and encouraging:
“Expose yourself to new knowledge sets. It can be difficult, but it’s well worth it.”
Kyle’s hiring philosophy reflects this commitment to continuous learning. He looks for staff with 5+ years of experience under their belts before bringing them onto the team.
“Getting experience in different specialties and certifications will help you grow as a coach. Don’t just become good at one thing—become someone who can see the whole picture of human movement and health.”
This approach ensures that every team member can contribute to Stretch Affect’s comprehensive methodology while bringing their own specialized expertise to the table.
What excites Kyle about the future of movement health
Kyle isn’t just building a fitness business – he’s pioneering a new approach to movement health that addresses the whole person.
“We’re seeing a shift toward understanding that true health requires attention to movement, nutrition, manual therapy, and psychology. People want comprehensive care, not just workouts.”
There’s a cultural shift happening where high-achieving individuals are seeking practitioners who can address multiple aspects of their health and performance. Kyle and his team are positioned perfectly to meet this growing demand.
“We get to help people not just move better, but live better. When you can impact someone’s movement patterns, their nutrition habits, and their understanding of their own body – that’s transformational.”
Looking ahead, Kyle’s focused on continuing to refine his systems and expand strategically through partnerships while maintaining the high standards that have built Stretch Affect’s reputation.
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