My PT HUB Blog & Articles

Let’s be honest: you became a personal trainer to help people transform their lives, not to become a social media manager. But in 2025, your Instagram feed is essentially your storefront and likely potential clients’ first impression of you and your brand; just posting “whenever you remember” is not going to be the best way...

You may be great at helping clients lose weight and build muscle, but if you’re constantly struggling to bring clients in through the front door, it’s going to be difficult to maintain a successful coaching business. However, Facebook Ads will help you do just that, plus reach those potential clients who aren’t already familiar with...

Standing out in the crowded personal training market can feel like trying to get noticed at a bodybuilding convention while wearing a tank top that says “I prefer cardio.” The good news? Finding your niche doesn’t require you to reinvent fitness; you just find your unique angle. Contents Why niching down is your secret weapon...

Client plateaus are like hitting a wall during a long run; they appear suddenly, feel frustrating, and can drain motivation fast. But unlike that metaphorical wall, fitness plateaus are actually a normal part of every training journey. Understanding how to navigate them effectively can make the difference between a client who quits and one who...

Starting a personal training business without a plan is like trying to deadlift 300 pounds on your first day at the gym – technically possible, but probably not going to end well. A solid business plan isn’t just a document you write once and forget about. It’s your roadmap to turning your passion for fitness...

Managing client expectations is one of the most crucial skills for personal trainers. Get it right, and you’ll have happy, motivated clients who stick around for years. Get it wrong, and you’ll deal with frustrated customers, negative reviews and a revolving door of disappointed people. The truth is, most client disappointment stems from misaligned expectations...

Let’s be honest: the word “upselling” probably makes you cringe a little. It conjures images of sleazy car salesmen in cheap suits, pressuring customers into overpriced extended warranties they’ll never use. But here’s the thing: when done right, upselling personal training services isn’t about manipulation or pressure tactics. It’s about genuinely helping your clients achieve...

With over 1 billion users scrolling daily, TikTok has become the ultimate playground for personal trainers to showcase their expertise, attract new clients, and build a thriving fitness business. The best part? You don’t need Hollywood production skills or a massive budget. Sometimes the most viral fitness content comes from your gym’s corner with nothing...

As a nutritionist, you already spend hours planning meals that align with your clients’ training goals.  But keeping up with demand as your business scales and constantly searching for inspiration for new meal ideas can be a drain on your time and mental resources. Artificial intelligence is changing that. With the right approach, AI can...

Hybrid personal training has emerged as one of the most important shifts in the fitness industry. As more personal trainers adopt digital tools, clients increasingly expect flexibility, the ability to combine hands-on support with remote coaching. Rather than choosing between the energy of face-to-face sessions and the convenience of online programmes, hybrid personal training offers...