My PT HUB Blog & Articles

You spent 30 minutes creating the perfect leg workout. You filmed it. You posted it to Instagram. Three hours later, it’s buried in the algorithm, seen by 47 people, and you’re staring at your phone wondering what to post tomorrow. Sound familiar? Most personal trainers treat social media content disposably i.e. create your content, use...

Spreadsheets. Google Docs. WhatsApp. Instagram DMs. A notes app for workout plans. A separate app for payments. Another one for scheduling. If your personal training business is held together by seven different tools that don’t talk to each other, you’re not alone. Most trainers start this way. But eventually, the digital chaos catches up with...

You’ve got the skills. You’ve got the certifications. You’ve even got clients who’ve achieved incredible transformations under your guidance. But here’s the problem: potential clients don’t know any of that. In today’s fitness industry, proof matters more than promises. People don’t trust trainers who just claim to be great; they trust trainers who can demonstrate...

You can write the perfect training program with ideal progression, recovery periods and exercise selection. But if your client doesn’t drink water, skips meals, sleeps four hours a night and forgets to actually show up for workouts, they’re not going to achieve stellar results. This is where habit coaching changes everything. It’s the missing link...

You can write the perfect training program with flawless exercise selection, progressive overload and optimal volume. But if your client is sleeping four hours a night, chronically stressed, and dehydrated, that program won’t deliver results. Training is only one piece of the puzzle. The clients who transform aren’t just the ones who follow your workouts,...

If you’re not using wearable data in your coaching, you might well be missing the bigger picture. You’ll be making decisions based on what clients tell you, which is often incomplete, inaccurate, (or just plain wrong!). These statements might be true. Or they might be wildly off. Without data, you’re guessing. Wearables like smartwatches, fitness...

Let’s be honest: your clients probably hired you because they struggle with accountability. They know what to do (eat better, move more, stay consistent), but actually doing it? That’s where they need you. Here’s the thing though: accountability isn’t one-size-fits-all. Some clients thrive with daily check-ins. Others feel micromanaged and quit. Some love progress photos....

Raising your prices as a personal trainer or fitness coach is one of the most nerve-wracking decisions you’ll make in your business. You’ve worked hard to build your client base; the last thing you want is to send them running to a cheaper competitor. But here’s the truth: if you’re still charging the same rates...

As a personal trainer or fitness coach, staying ahead of the calendar is crucial for maximizing client engagement and growing your business. Health and fitness awareness dates provide perfect opportunities to create targeted marketing campaigns, launch challenges, offer special promotions and connect with your community This comprehensive guide covers all the essential health and fitness...

The holidays can be slow for the personal training business. But that doesn’t mean you have to wait until January for things to pick up again. Just a few creative personal training marketing ideas can help you promote your business, connect with clients and increase your revenue this holiday season! We’ve gathered some of our...