Getting new clients as a personal trainer is essential to maintain a profitable and successful business, but it shouldn’t feel like an uphill battle. However, many trainers struggle with creating ads that actually convert prospects into paying clients. The good news? You don’t need a marketing degree or a Hollywood budget to create effective personal...

Lead generation is the lifeblood of any successful personal training business. Without a steady stream of new prospects, even the most skilled trainers struggle to build sustainable, profitable businesses. The fitness industry is more competitive than ever, making effective lead generation strategies essential for standing out and attracting quality clients. In this comprehensive guide, we’ll...

Building a strong community around your personal training business is one of the most effective strategies for client retention, referral generation and sustainable growth. When clients feel connected to both you and fellow members, they’re significantly more likely to stay committed to their fitness goals and recommend your services to others. This means better client...

Kyle Valery co-founded Stretch Affect in 2020 with a mission: to help people implement healthy habits that lead to lasting change. What sets Kyle apart in the crowded fitness industry isn’t just his interdisciplinary training or extensive experience, it’s his holistic approach to Movement Health that encompasses nutrition, active release, manual therapy, psychology, and fitness....

The online fitness industry is more competitive than ever. Being a knowledgeable and skilled trainer is no longer enough to guarantee success. To thrive, you need a brand that captures attention, inspires trust, and keeps clients coming back. Branding goes far beyond creating a logo or choosing colours. It represents your story, your values, and...

As a fitness professional, your success hinges on much more than programming great workouts. Building a thriving personal training business requires a blend of coaching expertise, business acumen, and a commitment to professional growth. Whether you are a beginner or a seasoned pro, mastering these key habits is what separates good trainers from great ones....

Running a personal training business means juggling far more than your clients’ workouts. On a typical day you might be working through a small mountain of different tasks, from adjusting your clients’ plans, reviewing and responding to client check-ins, rescheduling a session, preparing a new client for training, creating a new training package… The list...

The fitness industry is going through a major digital shift, and AI is leading the charge. If you’re a personal trainer looking to scale your business, get better client results, and cut down on time-consuming admin work, ChatGPT offers some pretty incredible opportunities to level up your coaching while keeping that essential human connection. This...

We’ve all been there. It’s 11 PM, you’ve got three new clients starting tomorrow, and you’re staring at a blank screen trying to come up with the perfect workout plan. Or maybe you’re scrolling through Instagram wondering what to post that won’t make you sound like every other personal trainer on your feed. Here’s the...

As a personal trainer or fitness coach, you already juggle a lot – coaching clients, managing admin, programming workouts, creating content, and staying on top of your business. It’s a lot to handle, especially if you’re a solo operator! However, the introduction of AI (Artificial Intelligence) now makes it easier to automate some of your...