My PT HUB Blog & Articles

You can write the perfect training program with flawless exercise selection, progressive overload and optimal volume. But if your client is sleeping four hours a night, chronically stressed, and dehydrated, that program won’t deliver results. Training is only one piece of the puzzle. The clients who transform aren’t just the ones who follow your workouts,...

If you’re not using wearable data in your coaching, you might well be missing the bigger picture. You’ll be making decisions based on what clients tell you, which is often incomplete, inaccurate, (or just plain wrong!). These statements might be true. Or they might be wildly off. Without data, you’re guessing. Wearables like smartwatches, fitness...

Let’s be honest: your clients probably hired you because they struggle with accountability. They know what to do (eat better, move more, stay consistent), but actually doing it? That’s where they need you. Here’s the thing though: accountability isn’t one-size-fits-all. Some clients thrive with daily check-ins. Others feel micromanaged and quit. Some love progress photos....

Raising your prices as a personal trainer or fitness coach is one of the most nerve-wracking decisions you’ll make in your business. You’ve worked hard to build your client base; the last thing you want is to send them running to a cheaper competitor. But here’s the truth: if you’re still charging the same rates...

As a personal trainer or fitness coach, staying ahead of the calendar is crucial for maximizing client engagement and growing your business. Health and fitness awareness dates provide perfect opportunities to create targeted marketing campaigns, launch challenges, offer special promotions and connect with your community This comprehensive guide covers all the essential health and fitness...

The holidays can be slow for the personal training business. But that doesn’t mean you have to wait until January for things to pick up again. Just a few creative personal training marketing ideas can help you promote your business, connect with clients and increase your revenue this holiday season! We’ve gathered some of our...

If you’re a personal trainer, you know that the feast-or-famine cycle of personal training can be exhausting. One month you’re celebrating five new package sales, the next month you’re scrambling to fill your calendar and wondering how you’re going to pay rent. If you’re tired of constantly selling, chasing payments, and never knowing what next...

Let’s be honest: the word “upselling” probably makes you cringe a little. It conjures images of sleazy car salesmen in cheap suits, pressuring customers into overpriced extended warranties they’ll never use. But here’s the thing: when done right, upselling personal training services isn’t about manipulation or pressure tactics. It’s about genuinely helping your clients achieve...

Getting new clients as a personal trainer is essential to maintain a profitable and successful business, but it shouldn’t feel like an uphill battle. However, many trainers struggle with creating ads that actually convert prospects into paying clients. The good news? You don’t need a marketing degree or a Hollywood budget to create effective personal...

Lead generation is the lifeblood of any successful personal training business. Without a steady stream of new prospects, even the most skilled trainers struggle to build sustainable, profitable businesses. The fitness industry is more competitive than ever, making effective lead generation strategies essential for standing out and attracting quality clients. In this comprehensive guide, we’ll...