Deciding on a personal training business name is a big step toward branching out on your own. Not only is your name your identity in the fitness industry, but choosing one makes your business feel real as it comes together.
The possibilities for your PT business name are seemingly endless, so where should you begin? As always, My PT Hub has you covered.
In this article, we’ll go over why your personal training business name is important, what makes a good one, the steps to follow in choosing a name, and provide some examples for inspiration.
Let’s get started!
Elements of a Great Personal Training Business Name
Sometimes, fitness business newbies make the mistake of thinking their business name isn’t essential. Your success will depend on getting clients and helping them achieve results, right? And you probably already have some clients who will follow you to your new business, so does the name really matter that much?
Yes, it does.
Your personal training business name is your first impression on potential clients—and it only takes 10 seconds for someone to form a first impression of your entire brand. The name you choose sends a message about who you are, what you do, and what you value.
Think of your personal training business name as your first communication with potential clients. It’s going to be splashed across all your marketing materials and what they’ll use to form a picture in their minds about you and what you do. Your name is also what’s going to distinguish you from your competition.
So, what’s in a name? Or, more specifically, what’s in a good name when it comes to your fitness business?
Here are the top qualities of a personal trainer business name:
- Unique. A unique name will help set you apart from your competition.
- Simple. You want your name to be easy for people to pronounce, remember, and search for online.
- Authentic. 90% of consumers say that authenticity is important to them when deciding on which brands to support. Choose a name that represents you, your values, and your personality.
- Timeless. Trends will change, but your brand name should stand the test of time.
4 Steps to Crafting Your Personal Training Business Name
Now you know why your personal training business name is important and the characteristics it should have. Great! So how do you come up with a good one?
Don’t worry—next, we’ll go over how to name your PT business step by step.
1. Research your competition.
First and foremost, you want to choose a business name that somebody else isn’t already using. You also don’t want it to be too similar to everyone else in the personal training industry. The only way to ensure your name is one-of-a-kind is to do competitor research.
The best place to start your competitor research is with other fitness businesses in your area (unless your services are online only). You should also narrow your search to competitors in your niche, if you have one, such as bootcamps, yoga, wellness coaching, and so on.
As you research, pay attention to the possible meaning behind the names of the businesses you’re seeing. What do they say about who that trainer is? Or what they offer? Or what their brand values are? Use their names and these questions for inspiration to come up with your own creative personal trainer business name.
2. Think about your target audience.
Landing on the right personal trainer business name will depend largely on your audience. Whose attention are you trying to capture? How do you want to make them feel?
For instance, the name “Blood, Sweat & Tears Fitness” might speak well to aspiring bodybuilders or powerlifters. But if you’re targeting senior clients? That name probably won’t send the right message.
Consider the language that will resonate most with the people you’re trying to reach and their fitness goals. You may even want to write a few words down. Then, look at those terms and see if any of them mean something deeper to you or relate to your story. What you’ll end up with is a name that’s authentic to you and attractive to your target audience.
3. Start brainstorming personal training business names.
After researching your local market and factoring in your target audience, it’s time to put pen to paper (or fingers to keyboard). Start brainstorming names for your PT business by writing down the first ideas that come to mind. Don’t overthink these—just get them down. They came to you for a reason.
Then, start to give it a little more thought. Think about the services you offer and make a list of words associated with them and some synonyms. Try not to be too specific, though. If you call yourself “The HIIT Trainer” and then later decide to offer yoga sessions, your name won’t be as true to your business.
Having a brainstorming session with other fitness professionals in your network might be helpful. Or, at the very least, have a few take a look at your ideas after your own sessions.
A Note on Using Your Own Name
When brainstorming a PT business name, one of the first things most trainers consider is using their name. Some professionals will argue that this is a bad idea, while others don’t see anything wrong with it. The truth is, there are both pros and cons to using your own name for your personal training business brand.
One of the most obvious advantages of using your name is that it’ll be unique and easily distinguishable from your competition. It can make your business feel more relatable, too, showing that there’s a real person behind all the branding. Your name will also easily grow with your business if you decide to change or expand your offerings down the road.
As far as cons go, using your name for your personal trainer business name is pretty common. Choosing an overused naming style—especially if it’s used a lot in your local market—can make you seem uninspiring and predictable. Your name may also not be the best option if it’s too common or difficult.
For example, “John Smith Personal Training” probably won’t be the most memorable name to potential clients. At the same time, a name that’s difficult to pronounce will be equally forgettable.
Ultimately, however, the decision to use your name to represent your personal training business will be up to you.
4. Make your name legal.
Once you’ve finished brainstorming and decided on the perfect name for your personal training business, the final step is to make it official. Before you do anything with your business name, you must make sure the name is available.
If you’re operating in the U.S., you can search for trademarks on the U.S. Patent and Trademark Office’s website. Personal trainers in the UK can search for trademarks on the government’s website.
After verifying that your business name is available, you can register for a trademark online on the same website you used to search for existing trademarks.
Personal Training Business Names Ideas & Examples
Even with a step-by-step outline for how to come up with a name for your PT business, it can still be difficult to get started. If you find yourself stuck during the brainstorming phase, here are some personal training business name ideas to help inspire you:
- Powerhouse Fitness
- The Mindful Trainer
- CrossFit Academy
- Future Fit Training
- Strength & Fire Personal Training
- Fitness Fanatics
- London Fitness Guy
- Wild Fitness
- The Consistency Coach
- FitQueen
- Athletic Form Fitness
- The Personal Training Guru
- Form Fitness
Aside from these examples, other resources are available to help you think of options for your personal training business names, such as free business name generators. Here are a few of our favorite business name generator tools for sparking ideas:
Next Steps After Choosing Your Personal Training Business Name
Now that you’ve settled on a name for your personal training business (or are close to settling on one), you’re that much closer to becoming a successful independent trainer—congratulations! So, what’s next?
After choosing a name, you’re ready to build out your brand even further. You can start by creating your fitness business logo and writing your personal trainer bio. These elements, along with your business name, will be some of the most important when representing yourself in a crowded field and attracting new clients.
Once you have a name, logo, and bio and start promoting them, your client list will fill up before you know it. Get ready to handle the rush with My PT Hub. Our personal training software has all the tools you need to succeed, from client management and a workout builder to finance and marketing features and more.
We also offer a free microsite as part of your trial and subscription, where you can put your new name and all your service information on full display.
Start a free 30-day trial of My PT Hub and use our tools to propel your business to its full potential!
