Lane Bunch is a certified personal trainer who specializes in hypertrophy, weight loss, strength training, running, and nutrition. Lane’s mission is to create a service-first approach to fitness, crafting a unique journey for each client founded on the premise of “1% better every day”, while bringing joy, balance and love into the forefront of the...

The online coaching industry has positively exploded within the last decade, and it doesn’t look to be slowing down any time soon. By 2027, the online fitness industry is projected to be worth a whopping $59 billion and is growing by a rate of around 30% year on year. Being able to incorporate online coaching...

Personal trainers and fitness entrepreneurs are the definition of motivation. You’re always working to improve, feel stronger, and stay focused — and that energy is what draws people to coaching businesses like yours. Running a personal training business comes with challenges. You might need a boost on tough days or some quick quotes to drop...

Did you know that 68% of people in the US use social media for around 2-3 hours daily, checking their screens roughly 160 times a day? Social media is everywhere, meaning that it’s the perfect place to market your fitness business and get your brand in front of thousands – or even millions – of...

Client check-ins are an important way to measure progress. Even if your client check-in questions are super simple, getting any kind of regular feedback from your clients is a great way to gauge their motivation levels and measure their progress over time. Choosing which personal training check-in questions to ask every week will help create...

If you’re looking for fitness challenge ideas that actually get clients moving and staying accountable, you’re in the right place. A well-designed fitness challenge can spark motivation, build momentum, and strengthen your coach-to-client relationship, especially when it’s easy to roll out at scale. This guide gives you a wide variety of challenge formats to use...

Progress pics are one of the most powerful tools for tracking fitness transformations. Unlike weight or measurements, which can fluctuate due to factors like water retention or muscle gain, progress pictures provide a clear, visual representation of long-term changes.  They capture details that numbers on a scale simply can’t, including muscle definition, posture improvements and...

You’ve established your business. You’re attracting clients. Now, you need to know how to make more money as a personal trainer.  Running a fitness business can be difficult, especially if you’re a solo operator or small team. You face high industry competition, limited resources, and expertise, not to mention the constant challenge of keeping clients...

Imagine being the go-to personal trainer in your area of specialty. Clients actively seek you out for your advice, you’re in demand to appear as a guest speaker on podcasts and interviews, and you might even be considered a thought leader on cutting-edge industry topics. Sounds nice, doesn’t it?  The challenge is real, though. How...

How to use Instagram to grow your personal training business Social media has transformed how personal trainers market their services, offering a powerful way to showcase expertise, build trust, and create a sense of community around your brand. By sharing valuable insights, connecting with a broader audience, and engaging with those seeking fitness guidance, trainers...