As human beings whether we say we do or not, we all make judgements based off first impressions. Let’s say you receive 2 CV’s for a job role however one is crumbled and stained in coffee, the other is pristine, well presented and in a nice clear plastic wallet. We all know who you would rather chose, regardless of their experience and skills. This has the same effect a good logo will on customers.
A logo is the foundational element of a companies branding strategy, a good logo should be unique and comprehensible to a potential customer.
It is often associated for cutting-edge firms and tech companies to have angular logos to convey speed, while service orientated firms lean towards a more rounded logo to give a feeling of trust.
A well designed logo implies a degree of professionalism. This could be the difference between you and a company with a substandard logo, we all have logos that we love and will never forget.
A logo is the basic entity of a larger brand identity that includes company fonts, colours and document design strategy.
We look at fitness logos and they all seem the same. Dumbbells, weight plates and so on. If you’re a trainer, mix it up! Animating yourself has become quite a popular thing as of late with more and more PT’s and coaches turning themselves into bobble heads and cartoon characters. But it works! They stand out, therefore making them recognisable.
So What Makes a Good Logo for a Fitness Business?
Follow basic design principles.
The most obvious fundamental for a good logo is its design: it must look good. This of course varies the sam way in which one person could see a piece of art incredible, and the other rubbish and a scribble.
Space, form, consistency, clarity and colour are also key fundamentals.
It must be functional.
A logo can be seen anywhere, on the web and promotional products. It needs to be able to stand out and mix with various different backgrounds, dark, light, textured surfaces and so on. If it incorporates a form of special effects such as embossing or shadowing this may not be clear on all backgrounds.
It must be unique.
Does it stand out from the crowd?
Let’s say there’s three coffee shops, all the same size with three vastly different logos. The first looks like its been designed using Microsoft ClipArt, its dated and a little tacky. The second is a standard black outlined coffee mug on a dark grey board, the text is blocky and doesn’t align with the logo. The third logo is rather fancy looking, it flows and blends in with the text nicely. Out of the three choices you have on offer you’re naturally going to go for the one that you prefer the look of, it’s professional and makes you feel as if they will supply a better coffee and atmosphere.
