Google is one of the most popular search engines people use for finding the best suitable workout routine, streaming platform, gym classes, running shoes, and much more. So, it’s a no-brainer that as a gym owner or personal trainer, you need to showcase your brand on Google.
In this article, we’ll explore how you to get found on Google by using Google Ads, why it’s important for your business, and steps to create a high-performing Ad with long-term revenue potential for your fitness business.
What is Google Advertising?
Businesses pay for their website to appear at the top of the search engines when potential customers search for certain keywords. Google Ads works on a pay-per-click (PPC) basis, meaning that businesses only pay when someone clicks on their ad. These ads appear on Google’s search engine result pages and are labeled as “sponsored” or “ad.”
Google advertising is a powerful tool because it allows you to target people who are actively searching for fitness-related keywords and phrases.
Paid vs. Non-Paid Google Advertising
As you plan your first Google Ads campaign, it’s important to know that there are two ways to appear on in the search results: through SEO rankings (non-paid advertising) and sponsored ads (paid advertising). SEO rankings are what appear at the top of the search results due to optimization efforts, while sponsored ads appear at the top of search results through paid marketing efforts.
It’s important to note that Google Ads offer greater control and targeting for businesses to reach their ideal audience, while SEO rankings can be a long-term strategy for organic marketing and lead generation.
Fitness Data and Trends From Google
Post-COVID, the fitness industry has had to pivot to accommodate in-person fitness offerings. However, many people still prefer to work out from home, which has intensified the popularity of online fitness programs and services. This means that online offerings are more essential for fitness businesses of every size post-COVID.
Google can help you keep up with these trends, as it provides insights on the number of Google searches made for various fitness services and products. By tracking these trends, you can get a better understanding of what your potential clients are looking for, which can help inform your advertising approach.
Why listing your fitness business on Google is important
Listing your fitness business on Google is a great way to increase your visibility in search results and refine your SEO strategy. Google My Business is a free tool that allows you to create and manage your business listing on Google.
This means that when someone searches for a fitness business on Google, your business will appear along with the location, hours of operation, contact details, and reviews from customers. This can help improve your local SEO, while driving more traffic to your website, and ultimately increasing sales.
How should you represent yourself online?
When representing your fitness brand online, it is essential to be transparent and professional. Provide accurate information about your business, such as location, service offerings, images, and contact information.
Your website and social media accounts should be up to date and should accurately present the services you offer to potential clients. Additionally, social proof in the form of reviews from previous clients can help to attract new ones.
5 Steps for Running Successful Fitness Google Ads Campaigns
Now, let’s dive into our five steps for running successful Google Ads campaigns:
Step 1: Targeting
Be clear on who your target audience is. Use audience targeting to ensure your ads are seen by people who are interested in your services.
Step 2: Create Relevant Ad Content
Write ads that are compelling, informative, and speak directly to your target audience. Focus on the benefits of your services and what sets you apart from others. Use keywords to match what clients are searching for.
Step 3: Call to Action/What You’re Offering
Make sure to include a clear call-to-action and what you’re offering in your ad. Create a high-value offer that demonstrates what your fitness business offers and why it stands out from the competition.
Step 4: Sales Funnel/Landing Page
Think about what happens after someone clicks on your Ad. Do you have a clear sales funnel or a conversion-optimized landing page to guide them further down the sales path?
Make sure that your Sales Funnel or Landing Page is optimized for conversions. This means that it should be easy for potential clients to convert into actual clients, such as signing up for a free trial or booking a session.
Step 5: Measure and Optimize
Use Google’s analytics tools to track the success of your ads campaign and adjust your targeting and Ad content based on what is working and what is not.
What makes a killer Google Ad? Top tips from a Google Expert
When it comes to digital advertising best practices, Google strategic partnership manager, John Lojeck, has some expert advice. “Probably my top piece of advice, especially in fitness, is to think about the experience for that potential client,” says John.
“If someone clicks an ad,” explains John, “chances are that’s a brand-new person. They don’t know your brand; they don’t know what you’re about.” Once they click an ad and land on your page, whether it showcases your packages or provides information about you, it is crucial to make a positive impression.
The content behind the advertisement plays a significant role in shaping your brand identity.
That’s why John advises investing time and attention into an online presentation that best conveys who you are. “It’s worth bringing a little time in to make sure that what you’re seeing online represents you well,” says John.
“The more you can put energy into making sure that that landing page, that package page represents you,” John explains. “Let your personality come through, use imagery, bring it to life. Include things like videos, certifications, testimonials from customers and clients,” he suggests.
Remember, the content doesn’t to be excessively long. “It doesn’t need to be War & Peace,” John teases. But it is important to strategically organize content that appears “above the fold”, or in the top portion of the webpage, to capture the visitor’s attention. By presenting an enticing and relatable proposition, potential clients will be inclined to inquire further, make a call, or proceed with a purchase.
My PT Hub Can Help with Your Google Advertising
Get ready to level up your fitness business with effortless Google Ad Campaigns! With My PT Hub’s marketing tools and features combined with Google’s expertise, you can easily create targeted advertising campaigns that are optimized specifically for your business growth.
No need to spend countless hours becoming a pay-per-click advertising expert. Take advantage of pre-configured campaigns built on top of your existing packages and let your advertising run on autopilot while you focus on what you do best.
Looking for more tips on how to grow your fitness business and generate more revenue? Access our Marketing Masterclass video series for free by signing up for a 30-day free trial of My PT Hub today!
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