Did you know that 68% of people in the US use social media for around 2-3 hours daily, checking their screens roughly 160 times a day? Social media is everywhere, meaning that it’s the perfect place to market your fitness business and get your brand in front of thousands – or even millions – of...

Client check-ins are an important way to measure progress. Even if your client check-in questions are super simple, getting any kind of regular feedback from your clients is a great way to gauge their motivation levels and measure their progress over time. Choosing which personal training check-in questions to ask every week will help create...

You’ve established your business. You’re attracting clients. Now, you need to know how to make more money as a personal trainer.  Running a fitness business can be difficult, especially if you’re a solo operator or small team. You face high industry competition, limited resources, and expertise, not to mention the constant challenge of keeping clients...

Imagine being the go-to personal trainer in your area of specialty. Clients actively seek you out for your advice, you’re in demand to appear as a guest speaker on podcasts and interviews, and you might even be considered a thought leader on cutting-edge industry topics. Sounds nice, doesn’t it?  The challenge is real, though. How...

How to use Instagram to grow your personal training business Social media has transformed how personal trainers market their services, offering a powerful way to showcase expertise, build trust, and create a sense of community around your brand. By sharing valuable insights, connecting with a broader audience, and engaging with those seeking fitness guidance, trainers...

The online coaching industry has positively exploded within the last decade, and it doesn’t look to be slowing down any time soon. By 2027, the online fitness industry is projected to be worth a whopping $59 billion and is growing by a rate of around 30% year on year. Being able to incorporate online coaching...

If you have a personal training business, you work hard for your income. But, you can, as the saying goes, “Work smarter, not harder.” You don’t have to work harder than necessary with today’s technological advances. Software for personal trainers is a must if you’re looking to successfully scale your fitness business, generate sustainable revenue...

Are you a personal trainer looking to increase your Instagram following but unsure how to make yourself stand out?  Many personal trainers on Instagram face the challenge of attracting and keeping followers engaged when swimming among the sea of fitness content.   The key is to create posts that grab attention and provide real value to the desired...

When you’re trying to start a personal training business, expand to becoming an online personal trainer, or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully...

Did you know that, statistically, about 20% of small businesses fail in their first year and 50% fail in their fifth year? If you’re researching starting your own personal training business or trying to learn more about how to become a personal trainer, that number probably sounds pretty scary. But we’re not pointing it out...