When you’re trying to start a personal training business, or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully written personal trainer biography.
Any working professional should have a biography ready to go for their website, social media, networking platforms, and other business opportunities. Bios help communicate your style and personality to potential customers and make your portfolio stand out. As a personal trainer, you will often make your first impression on potential clients through your bio, so it’s important to spend time crafting something that packs a powerful punch.
In this article, we’re going to go over what a great bio looks like, talk about how to write one, and show you some personal trainer bio examples for inspiration!
Criteria for a Great Personal Training Biography
Before you sit down to write your “About Me,” it will help to know what standout biographies typically include. You can keep these elements in mind as you create your bio and make sure it checks them all off when you go back over it again.
Here are the four things the best personal trainer bios accomplish:
- Provide the information your prospects are looking for clearly and concisely.
- Convey an honest and authentic persona.
- Demonstrate an understanding of and relate to your client’s needs and goals.
- Persuade prospects that you’re the best person to help them on their fitness journey.
Think of the points above as the foundation of your bio or an outline for what you need to write. Then, use the following tips we’ve put together to help you fill in the meat for a personal trainer bio that sells.
7 Tips for Writing a Personal Trainer Biography
1. Focus On Your Clients
It may feel counterintuitive to write a biography that focuses on your clients, since by definition it’s supposed to be about you. But you have to remember that clients are not reading your bio because they care about your life story; they’re trying to learn what you can do for them. Your bio should strike a balance between telling your story, detailing your background, and explaining how those things make you the most qualified trainer to help a prospect achieve their goals.
Talk about what you have to offer clients, how they can benefit from your services, and why they should choose you over someone else. As you make your pitch, show them that you understand their pain points, i.e., their problems, and can offer solutions.
2. Tell Your Personal Trainer Story
A good personal training biography has a powerful human element to it. After reading your bio, a potential client should feel like they know you on a more personal level. This helps foster a connection before you even meet, which makes them more compelled to reach out to you.
In your bio, share your struggles, process, values, inspiration, and goals as a trainer. Tell your personal trainer story, or why you decided to get into the fitness business and are passionate about helping others. Your story should be authentic but shared in a strategic and relatable way.
3. Include Your Experience and Credentials
Along with detailing what you can do for your clients, your personal training biography must also identify what makes you qualified to do it. In other words, you need to prove that you’re not just talk. You can do this by listing your certifications, professional memberships, education, specialties, any publications, and your years in the industry. You may also want to consider including some client testimonials underneath your bio section to back up your qualifications with real life experience.
Although your bio should list all your credentials, remember to keep it simple. You don’t need to describe every certification or organization listed. Make it easy for readers to find your qualifications and scan them quickly by formatting them in a bulleted list.
4. Less Is More
The chance of somebody clicking on your website or social media and staying long enough to read an entire page of information about you is slim to none. The best personal trainer bios are short, sweet, and to the point. Clearly present the information prospects and clients want to know and leave it at that.
Here are the main things people are looking to learn from your bio:
- Contact Information
5. Write in First Person
When it comes to your website, social platforms, and any other pages where you’re presenting yourself, first person is the way to go for your biography. A first-person perspective makes it easier for readers to connect with you and sounds more natural. You should also address them directly — like we did just there — so they’ll feel like you’re speaking directly to them and, consequently, be more willing to “listen.”
The only time you might consider using a third-person perspective to write your bio is if it’s going to appear on another person’s website. If you write a guest blog to be featured on a fitness site, for example, it makes more sense for them to refer to you in third person when introducing you to their audience.
6. Put a Face to the Name
Including a high-quality photo of yourself in your biography is another great way to create a connection with and feel authentic to your prospects. The better they can visualize and humanize you, the more likely they are to trust you to provide what they need. Plus, people are more likely to remember you when they can place a name with a face.
When you choose a picture for your bio, opt for something that looks professional and, if possible, is fitness related. It might be a little confusing, for instance, if someone looking for a PT clicks on your website and sees a business headshot of you in a suit. On the other hand, a professional-quality photo of you in workout gear or mid-run would give the right impression immediately.
7. End With a Call to Action
To wrap up your personal trainer bio, encourage prospects to take next steps. In marketing terms, this is referred to as a call to action or CTA. A CTA is important because it tells readers where to go next after they get what they need from your bio, sending them to the top of your sales funnel.
Think about whether you want them to fill out a contact form, email or call you directly, or take some other action. Then, make the process easy for readers by linking your CTA with the form or contact info they need to take action. Remember — the difference between interest and action is the difference between a prospect and a client.
Personal Training Bio Examples to Inspire You
Even with expert tips at your disposal, it can still be challenging to go from the abstract concept of what your personal trainer bio should look like to actually writing one. To help give you some concrete direction, check out these great PT bios and the reasons why we love them.
Personal Trainer Ibrahim Conteh’s Biography
“My name is Ibrahim Conteh, and I was born in London but currently reside in West Bromwich. Fighting competitively in combat sports Karate Kyokushinkai, Boxing and Muay Thai made me value my health and fitness from a youthful age. I grew up in a rough area, which came with its challenges such as gang violence and fights! Fitness and faith gave me direction and life skills which I am eternally grateful for. This built a passion in me to help improve the mental and physical health of others through fitness whilst building their confidence.
Fitness-wise I am currently an active combat athlete with aspirations to compete professionally. I am also a Powerlifting and CrossFit enthusiast and looking to train and compete in these sports in the near future. I am currently a Fitness Trainer and Gym Instructor. I am also active on Instagram where I post engaging fitness content from full total body workouts for beginners and experienced gym-goers, fitness-related recommendations and product reviews!
My future goals are to pursue a career in personal training and fitness whilst growing as a fitness influencer with the goal of encouraging everyone to transform their lives through fitness!”
Ibrahim’s PT story checks all the boxes of a good biography. Right off the bat, we learn who and where he is and why he became passionate about fitness. Then, after spending a few sentences getting to know him and his interests, he highlights something he can offer — engaging fitness content and workouts for free on his Instagram. Sign us up!
Personal Trainer Andria Vanmierlo’s Biography
“I love to help others transform through fitness! I have worked with many clients just like you who have felt frustrated, overwhelmed, and helpless. I love working with beginners and those who have failed in the past because I was once a beginner too!
I am a certified Fit to Enforce Fitness Instructor. I have held certifications from the Aerobics and Fitness Association of America, and I was a certified CrossFit Level 1 trainer for five years. I am a National Academy of Sports Medicine Certified Nutrition Counselor, and I am currently working on updating my NASM Personal Trainer certification. I am blessed to have accomplished many fitness-oriented goals including marathons, triathlons, figure competitions, and amateur boxing.”
Something we especially love about Andria’s bio is that she starts off by making herself relatable. She wastes no time in admitting was once a beginner feeling overwhelmed and frustrated just like many of the prospects reading her bio will be. Then, she shows you how far she has come in detailing her certifications and athletic accomplishments. It’s clear Andria is sharing her authentic story in hopes of helping others make a similar transformation.
Personal Trainer James Stirling’s (London Fitness Guy) Biography
“My ethos is that fitness should always be balanced with a person’s lifestyle to remain sustainable. It should be accessible and enjoyable whilst being tailored to measurable and realistic goals. When I started my career in fitness, I wanted to share my knowledge and workout programmes to ensure that regardless of ability, my workouts could be used to support a healthy lifestyle.
The health and fitness industry has become saturated with ‘do’s and don’ts’, however I believe there is an alternative that is not a fad but a long-term transformation that will inevitably lead to a happier & healthier life. In order to do this, I want people to learn the knowledge to maintain their fitness & continue to work towards their goals independently, long after the initial sign up.
I have always been passionate about sport & fitness, studying Sports Science at university & qualifying as a Personal Trainer shortly after. The real game-changer for me was being able to share my passion & build a community of like-minded people through social media. Instagram (@London_Fitness_Guy) has been instrumental in enabling me to provide everyone, beyond just my Personal Training clients, with accessible home & gym workouts and to motivate people on their individual fitness journeys. It really is this that drives me forward and inspires me to continue to grow and develop my fitness workouts so more people can enjoy the benefits of a healthier, happier lifestyle.”
James jumps into his bio with obvious passion, sharing his unique views on fitness and making his brand values clear. He then goes on to detail his approach to working with clients, so it’s easy to get an idea of whether his techniques will line up with what a reader is looking for. Finally, he mentions his qualifications and how he has already helped the fitness community and reiterates what keeps him inspired.
Next Steps for Using Your Personal Trainer Bio
After you’ve come up with the perfect personal trainer biography to tell prospects who you are and what you have to offer, it’s time to share it far and wide. Learn all about how to drive more clients via effective marketing tactics here.
Once you start bringing in new clients, you’re going to need a personal training software that can keep up with your growth. With My PT Hub, you’ll have everything you need to manage your clients, schedule, finances, administration, marketing, and beyond.
Get a head start on optimizing your training business and sign up for your 30-day free trial today!