The fitness industry is going through a major digital shift, and AI is leading the charge. If you’re a personal trainer looking to scale your business, get better client results, and cut down on time-consuming admin work, ChatGPT offers some pretty incredible opportunities to level up your coaching while keeping that essential human connection. This...

We’ve all been there. It’s 11 PM, you’ve got three new clients starting tomorrow, and you’re staring at a blank screen trying to come up with the perfect workout plan. Or maybe you’re scrolling through Instagram wondering what to post that won’t make you sound like every other personal trainer on your feed. Here’s the...

As a personal trainer or fitness coach, you already juggle a lot – coaching clients, managing admin, programming workouts, creating content, and staying on top of your business. It’s a lot to handle, especially if you’re a solo operator! However, the introduction of AI (Artificial Intelligence) now makes it easier to automate some of your...

Lane Bunch is a certified personal trainer who specializes in hypertrophy, weight loss, strength training, running, and nutrition. Lane’s mission is to create a service-first approach to fitness, crafting a unique journey for each client founded on the premise of “1% better every day”, while bringing joy, balance and love into the forefront of the...

The online coaching industry has positively exploded within the last decade, and it doesn’t look to be slowing down any time soon. By 2027, the online fitness industry is projected to be worth a whopping $59 billion and is growing by a rate of around 30% year on year. Being able to incorporate online coaching...

Did you know that 68% of people in the US use social media for around 2-3 hours daily, checking their screens roughly 160 times a day? Social media is everywhere, meaning that it’s the perfect place to market your fitness business and get your brand in front of thousands – or even millions – of...

Client check-ins are an important way to measure progress. Even if your client check-in questions are super simple, getting any kind of regular feedback from your clients is a great way to gauge their motivation levels and measure their progress over time. Choosing which personal training check-in questions to ask every week will help create...

You’ve established your business. You’re attracting clients. Now, you need to know how to make more money as a personal trainer.  Running a fitness business can be difficult, especially if you’re a solo operator or small team. You face high industry competition, limited resources, and expertise, not to mention the constant challenge of keeping clients...

Imagine being the go-to personal trainer in your area of specialty. Clients actively seek you out for your advice, you’re in demand to appear as a guest speaker on podcasts and interviews, and you might even be considered a thought leader on cutting-edge industry topics. Sounds nice, doesn’t it?  The challenge is real, though. How...

How to use Instagram to grow your personal training business Social media has transformed how personal trainers market their services, offering a powerful way to showcase expertise, build trust, and create a sense of community around your brand. By sharing valuable insights, connecting with a broader audience, and engaging with those seeking fitness guidance, trainers...