Business & Marketing

There are a lot of fitness coaches online. Type “personal trainer” into Instagram and you’ll find thousands of accounts posting workout clips, transformation photos and motivational captions. So why do some coaches attract clients consistently while others post into the void? The answer, more often than not, comes down to personal brand. Not just a...

Generating leads is one thing. Converting them into paying clients is another entirely. Most personal trainers focus the majority of their marketing energy on getting people into the top of the funnel; social media posts, ads, word of mouth; and then hope the rest figures itself out. It doesn’t always. A potential client can go...

If you’re a personal trainer or fitness coach thinking about developing your own fitness app, you’ve probably asked yourself this question. And the answer, depending on which path you take, ranges from genuinely affordable to eye-wateringly expensive. Building a fitness app from scratch is one of the most common aspirations in the coaching industry. Having...

How many clients should a personal trainer have? It’s one of the most common questions in personal training, and frustratingly, there isn’t any one single answer. The right number of clients for you depends on your business model, your income goals, how you deliver your coaching, and honestly, how much of your sanity you’d like...

For personal trainers thinking about transitioning to online coaching, few stories are more instructive than Mark Ross’s. Mark has been in the fitness industry for 15 years. He started as a personal trainer on a gym floor, became a studio owner, scaled a group transformation program to 500 participants, and built one of the most...

Personal trainer burnout is one of the most common yet least talked about challenges in the fitness industry. You’re expected to show up energized, motivated and fully present for every client, every single day. You’re a coach, a motivator, a programmer, a business owner, and occasionally an unofficial therapist. That’s a lot of hats to...

There aren’t many integrative health coaches who can say their career has taken them from beach boot camps in Maui to multiple world tours with Fleetwood Mac. Christina Farias, founder of Farias Fitness, is one of them. But her story isn’t just about remarkable life experiences; it’s about how she took every twist, setback and...

Word of mouth has always been one of the most powerful ways personal trainers grow their client base. When a happy client tells a friend about you, that friend arrives already trusting you; that trust converts far faster than any ad. The problem is, most trainers leave this entirely to chance. They hope a client...

There are many benefits to choosing personal training or online fitness coaching as a career — the hours are flexible, you get paid for doing what you love, and it’s incredibly rewarding to help others smash their goals. But let’s face it, the health and fitness industry is competitive. If you’re wondering how to get...

As a personal trainer, the gym is your second home. But for many of your clients, it’s a source of real anxiety. Known as “gymtimidation,” gym anxiety is more common than most people realise. In fact, research suggests that as many as 50% of people feel intimidated by the gym environment. As a trainer, understanding...