Kyle Valery co-founded Stretch Affect in 2020 with a mission: to help people implement healthy habits that lead to lasting change. What sets Kyle apart in the crowded fitness industry isn’t just his interdisciplinary training or extensive experience, it’s his holistic approach to Movement Health that encompasses nutrition, active release, manual therapy, psychology, and fitness....

As a fitness professional, your success hinges on much more than programming great workouts. Building a thriving personal training business requires a blend of coaching expertise, business acumen, and a commitment to professional growth. Whether you are a beginner or a seasoned pro, mastering these key habits is what separates good trainers from great ones....

Running effective small group sessions can be one of the best ways to grow your client base, keep clients motivated and generate more per-session revenue. But for personal trainers, it’s not always easy to design workouts that are challenging, fun, and suitable for mixed abilities. That’s where small group training ideas come in. Below you’ll...

We’ve all been there. It’s 11 PM, you’ve got three new clients starting tomorrow, and you’re staring at a blank screen trying to come up with the perfect workout plan. Or maybe you’re scrolling through Instagram wondering what to post that won’t make you sound like every other personal trainer on your feed. Here’s the...

As a personal trainer or fitness coach, you already juggle a lot – coaching clients, managing admin, programming workouts, creating content, and staying on top of your business. It’s a lot to handle, especially if you’re a solo operator! However, the introduction of AI (Artificial Intelligence) now makes it easier to automate some of your...

Lane Bunch is a certified personal trainer who specializes in hypertrophy, weight loss, strength training, running, and nutrition. Lane’s mission is to create a service-first approach to fitness, crafting a unique journey for each client founded on the premise of “1% better every day”, while bringing joy, balance and love into the forefront of the...

The online coaching industry has positively exploded within the last decade, and it doesn’t look to be slowing down any time soon. By 2027, the online fitness industry is projected to be worth a whopping $59 billion and is growing by a rate of around 30% year on year. Being able to incorporate online coaching...

Google is one of the most popular search engines people use for finding the best suitable workout routine, streaming platform, gym classes, running shoes, and much more. So, it’s a no-brainer that as a gym owner or personal trainer, you need to showcase your brand on Google. In this article, we’ll explore how you to...

Fitness and nutrition go together like squats and leg day. That’s why it only makes sense that many personal trainers offer nutrition services too.  But knowing how to create a workout program and how to create a meal plan for clients are two different skills.  In this article, we’ll outline the benefits of offering personal...

Life is all about building great relationships. And so is personal training.  Fitness journeys are filled with many ups and downs. As a personal trainer, part of your job is to be there to help your clients through both. Doing that is much easier when you have a strong personal trainer-client relationship.  In this article,...