Marketing Yourself as a Personal Trainer: Top 10 Tips

Once you have qualified as a personal trainer you may be thinking – what’s next? Whether you decide to go freelance or work in a gym marketing yourself as a personal trainer is one of the most important parts of the employment process. In this article we will talk you through our top 10 tips on personal training marketing:

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1. Find Your Niche

Finding your personal training niche is step 1 to developing your brand and marketing. This is a key part of getting and retaining clients as a personal trainer. When deciding your niche, you may want to ask yourself the following questions: 

·       What areas of fitness do I enjoy?

·       Where is my relevant experience?

·       Who do I want to work with?

2. Develop Your Personal Brand

Your personal brand allows you to create a persona that you can market to your target audience in the fitness industry. When deciding your branding it’s important that you reflect your personality and training style. It’s important your brand tells potential customers who you are, this can be done through your logo and your design style. Read this Future Fit article to find out more about creating a recognisable brand – Build A Personal Training Brand: 4 Ways To Market Yourself (

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3. Find a Price Point

Setting your price point defines who your clients are going to be. There’s no right or wrong approach to the subject and if you ask other personal trainers they will come back with the same answer, “it depends”. When pricing your services, sets out four main factors: time, space, resources and expertise. This also sets out the explanation to your clients as to why your fee is what it is.

4. Create Your Social Media Platforms

To many, social media marketing may seem quite a daunting subject so it’s important to take this step by step. 

Decide which platforms are right for you and your business, whether it’s Facebook, Instagram, Twitter or even TikTok, creating your social media brand and engaging with your clients is an important part of any personal training marketing. Personal trainer social media marketing is just the same. Make sure all your social media channels are cohesive, although the content may not be the same on all of them it’s important that the branding is universal.

5. Dedicate Time to Your Personal Training Marketing

Having a marketing plan in place is all well and good if you dedicate the time to your marketing. Although the urge to get out there and start your practical training is there it’s important you understand the return on investment marketing your personal training business holds. Dedicating as little as 1 day of your working week to your marketing will have a huge effect on your business’s performance. 

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6. Write Blogs That Market Your Knowledge

A great way to show your expertise and knowledge and, in turn, get your name out by not just word of mouth, is to write for industry blogs and on your own website. Writing on topics such as ‘fitness goals’ and ‘health and fitness’, in general, can promote your services through a different channel. Guest blogging in the fitness community is a great way to get clients as a personal trainer and network with brands in the industry. 

7. Send Out a Monthly Newsletter

Email is one of the most important mediums when considering personal trainer marketing. Omnisend says that for every $1 you spend on email marketing, you can expect an average return of $40. By sending out a monthly newsletter you can keep your clients and potential clients in the loop with important news and announcements from your business as well as promotions that may be running.

8. Create Personalised Plans For Your Clients

Your first session with a new client is the ideal opportunity to get to know them. Take the time to gather all the information you can regarding their personal goals, the workouts they genuinely like, any barriers they may face and start to plan a schedule. You can then use all this information to develop a workout plan personalised for your clients. Leave the spreadsheets behind and use software like My PT Hub’s workout builder to create custom fitness programs for your clients, or choose from one of their thousands of workout templates to edit.

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9. Invest in Your Education to Become More Valuable

Being more knowledgeable means being more desirable as a personal trainer. At Future Fit Training we recognise that qualifying is just the beginning. Increase your earning potential by increasing the training you can offer with our range of CPD Personal Training Courses accredited by relevant fitness industry bodies. 

10. Stay Consistent!

Now you have your marketing strategy all planned out, the most important thing to remember is to stay consistent! Start off simply by reviewing your own performance each month or start your week with a clear plan. Then you can work your way up to using software to streamline your processes. Automate your fitness business administration tasks with thousands of software features that save you time and maximize your personal training business.

Want to start your career in personal training? Discover more from Future Fit Training.