Once you have qualified as a personal trainer, you may be thinking – what’s next? Whether you decide to go freelance or work in a gym, marketing yourself as a personal trainer is one of the most important parts of the employment process. In this article, we will talk you through our top 10 tips on the best ways to advertise personal training:
1. Find Your Niche
Finding your personal training niche is step 1 to developing your brand and marketing. This is a key part of getting and retaining clients as a personal trainer. This will help you develop your brand, your skills and help in the long run to improve your income. There are many reasons why niche personal trainers generate more revenue, as you offer more expert services, so this is something to consider deeply before deciding.
· What areas of fitness do I enjoy?
· Where is my relevant experience?
· Who do I want to work with?
READ MORE: Top Tips from Personal Trainers in the UK
2. Develop Your Personal Brand
Your personal brand allows you to create a persona that you can market to your target audience in the fitness industry. When deciding your branding, it’s important that you reflect your personality and training style. Building a coherent branding style, including logos, custom branded apps, and social media marketing, is a fundamental step in starting a unique and marketable business. This will come when you’ve found your niche, target audience and teaching style.
It’s important that your brand tells potential customers who you are; this can be done through your logo and your design style, as well as your coaching and fitness style. Read this Future Fit article to find out more about creating a recognisable brand – Build A Personal Training Brand: 4 Ways To Market Yourself (futurefit.co.uk)
3. Find a Price Point
Setting your price point defines who your clients are going to be. There’s no right or wrong approach to the subject and if you ask other personal trainers they will come back with the same answer, “it depends”. When pricing your services, our pricing guide outlines eight questions to ask yourself when deciding how much to charge. Make sure you also explain why your fee is what it is.
Remember, this doesn’t have to be a static figure; it will grow with your experience level and specialism.
4. Create Your Social Media Platforms
To many, social media promotion may seem quite a daunting subject so it’s important to take this step by step.
Decide which platforms are right for you and your business, whether it’s Facebook, Instagram, Twitter or even TikTok. Creating your social media brand and engaging with your clients is an important part of any personal training advertising. Personal trainer social media marketing is just the same. Make sure all your social media channels are cohesive, although the content may not be the same on all of them it’s important that the branding is universal.
If Instagram is your platform of choice, check out our guide on How to Start a Fitness Instagram to build a standout profile that attracts and engages your ideal clients. If you’re comfortable with one or have prior experience with Social Media management, read our Guide to Personal Trainer Social Media Success for a more cohesive guide to growing your social media.
5. Dedicate Time to Your Personal Training Marketing
Having a marketing plan in place is all well and good if you dedicate the right amount of time to promoting your PT business. Although the urge to get out there and start your practical training is there, it’s important you understand the return on investment promoting your personal training business holds. If you want to understand more about paid advertising opportunities for personal trainers, read our guide on our Top Paid Advertising Tips for Fitness Professionals here.
Dedicating as little as one day of your working week to self-promotion can also open up more opportunities to get work as a personal trainer and grow your client base.
6. Write Blogs That Market Your Knowledge
A great way to show your expertise and knowledge, and, in turn, get your name out by not just word of mouth, is to write for industry blogs and on your own website. If you’re struggling to write, read our guide to using AI as a personal trainer to get you started. Writing on topics such as ‘fitness goals’ and ‘health and fitness’, in general, can promote your services through a different channel. Guest blogging in the fitness community is a great way to get clients as a personal trainer and network with brands in the industry.
7. Send Out a Monthly Newsletter
Email is one of the most important media to consider when marketing as a personal trainer. Omnisend says that for every $1 you spend on email marketing, you can expect an average return of $40. By sending out a monthly newsletter, you can keep your clients and potential clients in the loop with important news and announcements from your business, as well as promotions that may be running.
Similar to the blog, you can showcase skills and expertise that clients don’t normally see. It will help expand your client base and increase the current client base as well.
8. Create Personalised Plans For Your Clients
Your first session with a new client is the ideal opportunity to get to know them. Take the time to gather all the information you can regarding their personal goals, the workouts they genuinely like, any barriers they may face and start to plan a schedule. You can then use all this information to develop a workout plan personalised for your clients. Read our guide to bulletproofing your onboarding here if stuck on how best to create that connection.
Leave the spreadsheets behind and use software like My PT Hub’s workout builder to create custom fitness programs for your clients, or choose from one of their thousands of workout templates to edit. Or – if you’re stuck – try out one of these Chat GPT prompts for inspiration.
9. Invest in Your Education to Become More Valuable
Being more knowledgeable means being more desirable as a personal trainer. You can gain more clients, gain more from old clients, and build yourself into a well-rounded trainer who people feel comfortable with.
At My Pt Hub and Future Fit Training, we recognise that qualifying is just the beginning. Increase your earning potential by increasing the training you can offer with our range of CPD Personal Training Courses accredited by relevant fitness industry bodies.
10. Stay Consistent!
Now you have your personal trainer marketing strategy all planned out, the most important thing to remember is to stay consistent! Start off simply by reviewing your own performance each month or start your week with a clear plan. Then you can work your way up to using personal training software to streamline your processes. Automate your fitness business administration tasks with thousands of software features that save you time and streamline your personal training business admin.
Want to start your career in personal training? Discover more from Future Fit Training.