Potential clients will almost always head to the internet first when they’re looking for a new personal trainer. If you don’t have a strong personal trainer website, you could be missing out on new business, and giving it straight to a competitor who does.
Building a personal trainer website doesn’t have to be complicated. We’ll walk you through every step you need to take, from choosing a domain name to publishing your first page, plus tips on design and what it’s likely to cost.
And if you want to skip the technical setup entirely, we’ll show you how My PT Hub’s MySite feature lets you launch a professional website in minutes.
Why every personal trainer needs a website
A personal trainer website is a great way to market your services, attract new clients, and build your brand. In a sea of generic gyms and personal trainers, having an engaging and visually appealing website can set you apart from the competition.
Your website is like your online business card. It’s where the people who find you on social media will go to learn more. It provides potential clients with important information such as your contact information, your bio, your training packages, and your prices.
A personal trainer website gives you a chance to really show what you can do. You can use your site to highlight your unique training style, share testimonials from happy clients, and showcase before-and-after photos of your transformative work.
Having a website is an important part of marketing yourself as a professional personal trainer. And you don’t need to be a web designer to create a killer site. There are easy-to-use platforms and templates that will do the heavy lifting for you.
Around 81% of people research online before making a purchase decision. That means most of your potential clients are Googling for a trainer before they ever pick up the phone. A professional website ensures they find you first.
What pages should a personal trainer website include?
Before you start building, it’s worth knowing what pages a strong personal trainer website needs. At a minimum, plan for:
- Home page: your first impression, with a clear headline, services overview, and a call to action.
- About page: your story, qualifications, and why clients should choose you. Check out our guide on writing a great personal trainer bio for help with this section.
- Services and pricing: what you offer and what it costs.
- Testimonials: social proof from real clients, including before-and-after results where possible.
- Contact and booking: make it easy for clients to reach you or book a session directly.
- Blog: optional but valuable for SEO and establishing authority in your niche.
Steps for launching your personal trainer website
Starting a personal trainer website can seem like an overwhelming task. But it doesn’t have to be.
These simple steps will get your personal trainer website up and running in no time.
Step 1. Choose your domain name
Your domain name is your online identity. It’s how people find you on the internet. And it’s an important part of branding your personal trainer website.
Keep it short and simple. A long or complicated domain name will be difficult for potential clients to remember. Choose a short, catchy, and easy-to-remember name for your personal trainer website.
Make sure it’s relevant to your business. Avoid using generic terms or phrases that could be applied to any personal trainer website.
Step 2. Research web hosts for your personal trainer website
A web hosting service gives your domain name a place to live on the Internet. They also provide the storage space necessary for your website files. When you’re looking for a web host, look for one with:
- High uptimes
- Fast load speeds
- Full customer service
- Optimization for mobile devices
Read customer reviews to get an idea of the customer service and uptimes. Make sure that the host offers the features and services that you need.
For example, if you plan on selling products or services online, you’ll need a host that offers ecommerce features.
Step 3. Choose your website platform
Now it’s time to choose the platform that powers your site. There are two broad types to consider:
Hosted platforms like Wix, Squarespace, and Showit handle the technical side for you. You pay a monthly subscription, get a drag-and-drop editor, and don’t need to touch any code. They’re ideal for personal trainers who want a clean, professional result without a steep learning curve.
Self-hosted platforms, primarily WordPress, give you more control and flexibility. You’ll need to source your own hosting and manage updates yourself, but the customisation options are almost limitless.
There’s also a third option: all-in-one personal training platforms like My PT Hub, which include a built-in website and subdomain as part of your subscription. More on that below.
Once you’ve selected a platform, follow the instructions to install it on your web server. You should now be able to log in and start designing your website and adding content.
Step 4. Choose a theme and style
Now, it’s time to start putting together the look and feel of your site. There are a few things to consider when choosing the theme and style for your personal trainer website.
First, think about what kind of image you want to project. Are you looking for a clean and modern look, or something more vintage? Is there specific color scheme in mind?
Start browsing themes and see what catches your eye. After you’ve found a few potential options, take some time to explore the different features and see which one will work best for your needs.
Some themes can be quite costly, so don’t forget to consider your budget. But if you take your time and do your research, you should be able to find a great theme that fits both your style and your budget.
Step 5. Create a logo
Creating a logo is an important step in building your brand. A logo helps to create a visual identity for your business. The logo for your personal trainer website should be:
- simple and easy to read
- memorable and recognizable
- relevant to your business
- reflect the values that you want to convey
- scalable so that it can be used on various platforms and in different sizes
If you’re not sure where to start, here are some fitness logo tips and ideas to help inspire you.
Step 6. Create content
Blog posts, articles, and other content can help you connect with more clients and build your personal training business. You’ll want to create content that is both informative and engaging while also reflecting your personal brand.
Your website should be designed to appeal to your target market. Who are you trying to reach? What kind of information do they need? Keep these questions in mind as you create content for your site and use our downloadable worksheet to help define your target audience.
Remember that your personal trainer website reflects you and your brand. Be sure to write in a voice that is true to who you are and what you stand for.
By creating quality content, you will be able to attract more visitors to your personal trainer website and convert them into paying clients.
Step 7. Add plugins
Now it’s time to add some plugins. Plugins are software extensions that can add features and functionality to your website. While there are thousands of plugins available, it’s important to only choose those that are truly essential for your site.
Some personal trainer website plugins can help you manage appointments, track client progress, and accept payments. Others can help you create custom forms, generate PDFs, and integrate with third-party software.
Choosing the right plugins will depend on the specific needs of your personal trainer business. For example, if you want to offer online personal training sessions, you’ll need a plugin that allows for video conferencing.
Once you’ve selected the plugins you need, simply install them on your website and activate them. With just a few clicks, you can take your personal trainer website to the next level.
Step 8. Set up online booking and payments.
One of the most important things your personal trainer website can do is make it easy for clients to book sessions and pay you. Don’t make potential clients email or call you to get started; friction at this stage costs you clients.
Look for a booking tool that lets clients see your availability and schedule sessions themselves. If your website platform doesn’t have this built in, there are plugins and third-party tools that integrate easily. Many personal training platforms, including My PT Hub, handle booking and payments natively, meaning you don’t have to patch together separate tools.
Step 8. Promote your website
Once your site is up and running, it’s time to start promoting it. The more people who know about your site, the more likely you are to get new clients. Here are some ways to get the word out:
Social media—Share your expert insights on health and fitness on social media and include links back to your website. Post a series of workout videos on YouTube and include your URL in the video description.
Forum posting—Get involved in relevant online forums and help answer personal training questions. Make sure to include a link back to your personal trainer website so that people can easily find you.
Guest blogging—Write guest blog posts for other websites in your niche. This is a great way to reach a new audience and get more exposure for your personal trainer website. Remember to include a link back to your site in your author bio.
Online directories—Submit your personal trainer website to online directories. This will help potential clients find your website when they’re searching for personal trainers in their area.
SEO — Basic search engine optimisation should be part of your promotion strategy from day one. Make sure each page on your site has a clear, keyword-rich title, a meta description, and relevant content. For local trainers, setting up and optimising your Google Business Profile is one of the highest-impact things you can do to get found by people searching “personal trainer near me”.
Be sure to track your website’s performance using Google Analytics. This will help you see how many people are visiting your site and which pages are most popular.
Tips for designing a personal trainer website
These tips will have you well on your way to creating a personal trainer website that is both professional and engaging.
Keep it simple
The best approach to designing your personal trainer website is to keep it simple. Create a personal trainer website that strikes a balance between user-friendly and informative. Your website should be easy to both navigate and understand.
A clean, uncluttered design makes it easy for visitors to find the information they need. Use a well-organized layout with clear headings and easy-to-understand language.
Focus on providing a clear and concise overview of your services. Your contact information should be prominently displayed so that potential clients can easily get in touch with you.
Resist the urge to cram too much information onto each page. Include ample white space on your web pages. Use lists and bullets instead of complete paragraphs to break up walls of text. Include pictures and videos to make it more visually appealing.
And remember that personal trainer websites are all about showcasing your personality and expertise. So, make sure your site reflects who you are and what you can do for your clients.
Include a killer bio
By taking the time to craft a killer bio, you can set yourself apart from the competition and attract more clients. Including a bio on your personal trainer website is your chance to tell your story and show potential clients who you are and what you can do.
An engaging and informative bio tells potential clients who you are, what you do, and why you’re the best personal trainer for them. Including a killer bio on your personal trainer website is essential for helping you attract new clients and build your business.
It should be concise, well written, and show readers your personality and expertise. Be sure to include information about your experience, credentials, and personal philosophy. Use a friendly, engaging tone that will make website visitors want to learn more about you.
Be client centric
Sure, your potential clients want to learn about you. But they’re more interested in what you can do for them. Your personal trainer website should be designed with the client in mind.
The goal of your website should be to help the client book sessions with personal trainers who can help them reach their goals.
Your content should be geared towards helping the client reach their fitness goals, whether that’s losing weight, gaining muscle, or simply eating healthier.
Make sure it’s easy for clients to navigate your website from their phones. More than 60% of web traffic is from mobile devices, so it’s essential that your personal trainer website is optimized for small screens.
Incorporate your logo across your personal trainer website
Your fitness logo is a big part of your personal brand. It should be prominently displayed on your home page and included on every subsequent page.
Place your logo in the top corner of each page of your website. This will ensure that visitors can always see your logo and know they’re on the right site.
Include a clickable link to your home page in the footer of each page of your website. This way, if visitors get lost on your site, they can easily click back to the home page.
Use your logo when advertising your website on social media or other websites. This will help to create a cohesive brand identity that will make your website more memorable and recognizable.
Use professional photos and videos
High-quality photos and videos are essential for your website. Potential clients will often make their decision based on what they see. And if your site is filled with low –quality, then they’re likely to assume that your business is also low quality.
High-quality professional photos tend to be more engaging than personal photos or generic stock photography. And that engagement can make a big difference when it comes to attracting new clients.
Professional-quality photos and videos show your workouts in the best light possible. They also help you come across as more professional and credible. Invest in a professional photographer to get some photos of you working out with your clients.
How much does a personal trainer website cost?
The cost of your website will depend on several factors, including the size and complexity of your site, the number of pages you need, and the amount of time and effort you’re willing to put into it.
Here’s a rough breakdown to help you budget:
- DIY with a hosted platform (Wix, Squarespace): roughly $10–$35/month, with design templates included. This is the most affordable route if you’re comfortable setting it up yourself.
- WordPress with a premium theme: hosting typically costs $5–$20/month, plus a one-off theme cost of $60–$120. More flexibility, but a steeper learning curve.
- Custom-built website by a freelancer or agency: typically $1,500-$6,000+ depending on the scope and features required.
- All-in-one PT platform with a built-in website (like My PT Hub): included as part of your monthly subscription, with no separate build cost.
Remember that a personal trainer website is an investment in your business. So, be sure to factor in the long-term benefits when making your decision.
How My PT’s Hub’s MySite can work for you
Your personal training website is often the first point of contact between you and potential clients, so it’s important to make a good impression.
My PT Hub can help you showcase your fitness business without any web development or coding knowledge. MySite is a great way to showcase your business without having to create a full website.
MySite has been introduced to help you create your own microsite or landing page quickly and easily. Microsites, or small websites, offer visitors an overview of your business and services, and have many of the same functions as a website.
My PT Hub saves you time and money on set up by including a website and subdomain with your subscription. You can build your custom MySite page during your My PT Hub free trial.
Start your free 30-day trial today to see how My PT Hub can help you create a personal trainer website that attracts new potential clients!